Everyday things.

Design is extremely important in everyday life, almost everything we use is designed or has a design on it. Design is a way to advertise, to express, and to utilize everyday things. Donald A. Norman makes a good point in saying "Technology should bring more to our lives than the improved performance of tasks", he is right. Think about the new technologies that have recently been introduced for instance; the iphone. Not only does the iphone have its own unique structure but every app that is added to the phone had to have been designed from someone. The way the apps are designed makes a big difference to the company because you ultimately want people to buy or add the app. It is one thing to own a unique object but when that object is unique and has a purpose that is truly exploiting and understanding design.